The market trend of commercial walk-in cooler supermarket display cases in 2013
In 2013, the white commercial walk-in cooler supermarket display cases market is expected to be out of the negative growth dilemma. It is estimated that the retail volume of walk-in coolers in 2013 is 32.84 million units, a year-on-year increase of 2.4%, and the retail sales are 82.5 billion yuan, a year-on-year increase of 6.0%. Among them, the volume and value of multiple walk-in coolers will increase by 31.6% and 35.2% year-on-year; Retail sales of washing machines were 33.93 million units, a year-on-year increase of 7.4%, and retail sales of 56.7 billion yuan, a year-on-year increase of 8.4%; estimated retail sales of walk-in coolers and air conditioners were 35.45 million units, a year-on-year increase of 8.6%, and retail sales of 121.3 billion yuan, a year-on-year increase of 11.2 %. Among them, supermarket display cases and inverter air conditioners continue to be popular in the market, with sales volume and value increasing respectively as high as 43.8% and 42.2% year-on-year. walk-in cooler and fixed-frequency air conditioners continue to be squeezed.
The operation of the supermarket is also the main body of the supreme and important commodity policy. As in the past, commercial walk-in cooler mentioned that the benefits exist in the commodity capital, seeking the most favorable sales promotion is the right direction. However, in actual supermarket display cases, cheap sales are the conditions for inventing cheap sales. Another problem is the pursuit of cheap. Generally speaking, preferential walk-in cooler prices are recognized as important sales principles. Implementing it as an important matter is always the correct behavior. To achieve cheaper supermarket display cases merchandise promotion.
commercial walk-in cooler The macro situation is changing the ecology of the home appliance industry. According to the published annual report data, last year's commercial walk-in cooler listed companies have suffered unevenly. Large companies rely on technology and channel advantages to keep rising, while small and medium supermarket
display cases companies and small household appliances industries have suffered more trauma. In the context of the withdrawal of stimulus policies, how to maintain the growth of commercial walk-in cooler profits has become a problem for enterprises. Since the stock market of supermarket display cases cannot maintain the explosive growth of previous years, it is a high probability event. After the scale dividend disappears, high-end commercial walk-in cooler appliances that can provide high margins have become a life-saving straw for companies to maintain profits.store’s supermarket display cases The merchandise ledger is not static and is adjusted in time according to changes in market demand and store operating capabilities. During the adjustment, the sales data of commercial walk-in cooler products can be used to analyze which types of products have declined. Can be gradually eliminated. For example, sales of display cases in some supermarkets have increased. Understand the development of new products, if there is no sales record for a long time. Appropriate increase in commercial walk-in cooler operating varieties and purchase quantity. Stores should also frequently open marketField research and prediction: Analyze the trend of market demand changes. According to the operating conditions of the stores, increase the merchandise operation of display cases in supermarkets with promising market prospects. On the basis of in-depth study of market development and changes and summarizing its own operating conditions, timely adjustment of commercial walk-in cooler commodity accounts is an important means of improving store operations.
setting goals can neither be done behind closed doors. You can't just look at the present and not the long-term. To set the future goal of commercial walk-in cooler and achieve the goal, you can't just appreciate it alone. Go for the goal. It is for the company to finally win in the market competition and realize the survival value and long-term development of commercial walk-in cooler. To be able to go beyond the target and look at the competition, it depends not only on the current situation of the supermarket display cases competition, but also on the competitive attitude. Determine the amount of target sales through competition. Some jobs will not contribute much to commercial walk-in cooler sales in the current month, but will become the main source and guarantee of sales in two or three months.
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