The high-end consumer era of the display cooler industry
After the development of good display cooler products, they are promoted to the mass market through brand promotion. Through the accumulation of these years, refrigerated showcase can truly become the first brand of commercial refrigeration equipment. As for some foreign brands, they actually face a different audience. They are different from our display cooler products. Now Chinese consumers' consumption concepts are changing and their shopping choices are more rational. They attach great importance to brand awareness and display cooler. Overall cost performance such as the appearance of the product. Therefore, our display cooler products are not very different from some foreign brands in many aspects.
The era of high-end consumption in the display cooler industry has come. Sales in the display cooler market are growing rapidly. Among them, experts in the refrigeration market said. The sales proportion of three-door and side-by-side display coolers has increased significantly. In particular, the market share of high-end radical two-door display coolers has become clearer for three-door display coolers. The increase in demand in the high-end market directly comforts sales growth. After decades of development and precipitation in the display cooler market, consumers can hardly be satisfied with simple functions such as storing food and frozen beverages. With this as a sign, the display cooler market has entered the era of high-end consumption.
Faced with the shrinking of the increase in sales of the display cooler market. On the contrary, the display cooler market still shows extremely high expectations. The display cooler market has great potential, but the industry has different voices for large-scale increase in production capacity. China's display cooler industry is already in a mature stage, and this industry is one of the most market-oriented industries in the country, and enterprises have a lot of room for development in the industry. The risk of capacity expansion in the display cooler industry is great.
The development of China's refrigeration industry has reached a plateau. Since the exit of policies such as home appliances going to the countryside, and trade-in , China’s home appliance display cooler industry has bid farewell to the rapid development in the early years, and the growth rate has slowed down significantly. Upgrading has become the main force of market demand. People prefer to buy good products. Not greedy for cheap. On the other hand, with the double-digit increase in labor costs, the cost of raw materials for display cooler continues to increase, and the business model of only earning meager processing fees has almost come to an end.
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