How to pull the supermarket supermarket refrigerated showcase Consumption concept
In the past few years, the refrigeration equipment supermarket supermarket refrigerated showcase has indeed encountered painful lessons. Affected by the financial crisis in 2009, domestic consumption has fallen into a downturn. In order to stimulate consumption, the government has successively introduced a number of stimulus policies for the supermarket refrigerated showcase industry, including home appliances to the countryside, trade-in for new ones, and energy-saving subsidies. After the energy-saving subsidy expired last year, the government announced an extension of one year. However, under the guidance of the three major stimulus policies, the supermarket refrigerated showcase market of refrigeration equipment supermarkets did not rise but fell, and entered a state of almost out of control. In 2012, the supermarket refrigerated showcase industry entered the cold winter collectively. Supermarket refrigerated showcase of various refrigeration equipment Products all showed negative growth. A large number of local corporate brands that had been eliminated from the market have returned for a year or two, and have fallen into a half-dead situation again.
the occurrence of loss is regarded as a chain. I have almost mastered all the control of the loss of goods in the supermarket refrigerated showcase, so there are many points that constitute this chain. Master the key points of loss control in the fresh food department. Because the control point of fresh commodities is the most to master this, the loss control of other departments is a piece of cake. When the average gross profit margin of the supermarket refrigerated showcase drops to 10%, the loss control is the guarantee and specific performance of the management level and profitability. Managers who use this test frequently, those who can reach 4 points belong to the entry level, at most they can do supermarket refrigerated showcase department stores, those who can reach 5 points can do dry food, those who reach 6 points can be responsible for fresh food, and they can fully answer the basics. It’s no problem to be a store manager, but of course it’s only on the professional and technical level. Supermarkets supermarket refrigerated showcase energy-saving products market accounted for more than 80%. Take commercial refrigeration as an example. At present, energy-saving commercial refrigeration accounts for the majority, with only a few fixed-speed machines, and supermarket refrigerated showcases are also energy-saving products. The person in charge of a supermarket refrigerated showcase store introduced to reporters that if the supermarket refrigerated showcase energy-saving subsidy policy ends, many best-selling items will have to increase their prices by . The reason for the price increase is that there is no national financial energy efficiency subsidy, which has nothing to do with manufacturers and stores, but for consumers, buying a supermarket refrigerated showcase may increase expenditure.
With the self-owned supermarket supermarket refrigerated showcase brand many benefits appear. Private brands in the food and household goods industry have also begun to show their prominence. According to expert analysis, more and more comprehensive supermarket retailers other than supermarket refrigerated showcase have also begun to produce their own brands. For example, the proportion of private brands in daily chemical specialty stores such as Watsons is rising from time to time. Simultaneously. In the retail sector with a gross profit of less than 10%, self-owned supermarket supermarket refrigerated showcase brands can help businesses increase their profit margins by up to 10%. As the retail industry enters the low-profit era, it can penetrate into the production field, control every link, and then through large-scale sales, supermarket refrigerated showcase can obtain higher profit margins. After the channel war and the outlet war, the private brand war will become the focus of the next round of supermarket competition.
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