The sales scale of the display cases market has grown rapidly
Facing the shrinking increase in the sales scale of the
display cases market. On the contrary, it still shows extremely high expectations for the display cases market. The display cases market has great potential, but the industry has different voices for large-scale increase in production capacity. The country’s display cases industry is already in a mature stage, and the industry is one of the most market-oriented industries in the country, and there is a lot of room for companies to develop in the industry. display cases The risk of industry capacity expansion is high. Facing the Chinese refrigeration market, which is constantly segmented and moving towards high-end, only by paying more attention to the differentiation of product functions, changing the single product concept of ‘ appearance + function ’, and providing users with the best experience, can the brand stand In the place of failure, the market will develop more stable and healthy. The reason for the decline in the overall scale of display cases in key domestic cities is the decline in policy effects. In 2010, analysis. Stimulated by policies such as home appliances going to the countryside and old-for-new, the purchasing power and sales scale of the display cases market have all increased to a certain extent. It is reasonable that the decline in policy effects has led to a decline in the sales scale of display cases. From the perspective of future technology trends, the frequency conversion technology of air conditioners in large refrigeration products, the air cooling and preservation technology of display cases, the condensation of water heaters in small household appliances, heat pump water heaters, and the IH heating technology of rice cookers will all become new technological growth points. It is expected that in 2020, the price of my country's refrigeration products will increase by more than 20% due to product upgrades.The refrigeration industry will usher in a golden period of development in the next few years. In the next eight years, the total size of the display cases market in my country will exceed 18 trillion yuan, with an average annual rate of 2.2 trillion yuan, nearly double that of 2012, with an average annual compound The growth rate exceeds 12%. Urbanization is the greatest potential for expanding domestic demand. The continued implementation of the overall regional development strategy will bring greater benefits to the development of refrigeration. Informatization will help the rapid development of display cases products and emerging channels, and rapid technological development will bring about continuous upgrades of display cases products. The doubling of income and the gradual improvement of the social security system will release huge consumption potential, and environmental improvement and energy-saving display cases will quickly become popular in the next few years.
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