The internal prominence of the supermarket refrigerated showcase industry
From the perspective of the market situation, affected by the shrinkage of the entire supermarket
refrigerated showcase industry, the overall market size of the home appliance industry declined slightly in the first three quarters of 2012, with a decline between 2% and 5%. Taking into account the current complex economic situation at home and abroad, it is unlikely that the supermarket refrigerated showcase industry will maintain rapid growth, but its decline is much slower than that of major appliances. Industries such as rice cookers have even seen positive growth. Small household appliances supermarket refrigerated showcase industry is becoming more and more subdivided, new products are emerging in endlessly, and profits are higher, which has become one of the directions of many manufacturers' transformation. At the China supermarket refrigerated showcase home appliance expo held in March 2012, small home appliances and kitchen and bathroom appliances formed a relatively complete exhibition area, covering supermarket refrigerated showcase, water appliances, air cleaning, household appliances, and health appliances. And many other categories.supermarket refrigerated showcase includes the main circulation loop and the auxiliary circulation loop. The main circulation loop includes compressor, condenser, main capillary tube, three-way solenoid valve, low-temperature chamber A evaporator in series, low-temperature chamber B evaporator, and accumulator; auxiliary circulation loop includes compressor, condenser, main capillary tube, three-way Through solenoid valve, auxiliary capillary tube, low-temperature chamber A independent evaporator, liquid reservoir. The working medium of supermarket refrigerated showcase adopts a binary mixed working medium composed of ethylene and propylene. The present invention can well solve the need to store biological products suitable for two different temperature zones at the same time. The low-temperature frozen supermarket refrigerated showcase with cabinet temperature can be -60℃~-80℃ and -30℃~-50℃ respectively Two low-temperature chambers with selective regulation within the range. And improve the temperature control accuracy; at the same time, effectively reduce the irreversible loss of thermodynamics.
, the two major domestic and foreign supermarket refrigerated showcases, the home appliance giants changed their bids at the same time. What is behind it is the need for corporate transformation and integration. After several years of deployment of e-commerce and commercial real estate, with the expansion of full-category operations such as books, department stores and even virtual goods, it is no longer the retailer who only engaged in electrical appliances business. It can be said that de-electrification , getting rid of this inherent cognition has become a top priority for refrigerated showcase. Under this background, it is natural to change the bid. Obviously, this is the same as the collective rebranding of the supermarket refrigerated showcase a few years ago, including refrigerated showcase, Hisense, Skyworth, TCL, Midea, Changhong and other companies in the home appliance industry.
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