refrigerated showcase supermarket refrigerated showcase Daily reading: How to avoid the risk of catering investment?
In recent years, more and more people have invested in the catering industry, and many of them have done very well and are very successful catering companies, but at the same time There are no shortage of catering companies that are struggling to survive, and even go bankrupt. The editor of refrigerated showcase supermarket refrigerated showcase learned: In fact, there are many risks in investing in the catering industry, and these risks and strategies are also one of the reasons why some catering companies fail or are difficult to develop. Therefore, when investors invest in the catering industry, they should plan scientifically and try hard to avoid risks to avoid unnecessary losses. Avoid the misunderstanding that investment catering is risk-free. Many investors believe that investment in catering is quick, risk-free, and quick to make money. Therefore, regardless of whether they understand investment planning, whether they have done catering or not, they blindly follow the trend of investment. In fact, investment in catering has certain risks, because it is a systematic project: the quality of meals, business varieties, services, raw material procurement, environmental decoration, location determination, financial control, and advertising planning are all very important. Complicated, accurate positioning and effective control are not easy. If there is a lack or failure in a certain aspect, it may cause failure. At the same time, the number of restaurants and restaurants is increasing day by day, with mid-to-high and low-end restaurants all over the street, and competition is fierce. In the past, mid-to-high-end hotels were prone to losses. Now some small restaurants and snack bars often lose money. The reason is that there are more restaurants and fewer customers, and the supply exceeds demand. In addition, because of competition, food prices continue to fall and business is more difficult to do.
avoid the risk that the larger the scale, the better. In recent years, some people in the catering industry have blindly pursued economies of scale, and the scale of their operations has become larger and larger, ranging from thousands of square meters to tens of thousands of square meters, investing tens of millions of yuan in catering, but the returns are often not ideal. Frequently, expenses are too high and costs are difficult to control, resulting in low turnover and low profits.
The closer the better. So they are all desperately squeezing into the city center, but objectively, even in the most prosperous and lively places, it may not necessarily achieve good results.
Because catering operations are not only related to the flow of people, but also related to the variety, characteristics, quality, service and other factors of the business. If the variety you are operating has no characteristics and the service management is very general, even if it is in the city center, there may not be people eating it. In addition, there are already many hotels and restaurants in the city center, and customers have more choices, and the competition will become more intense.
The location and positioning of restaurants should be related to the variety, price, decoration scale, and grade of the restaurant, and see where to open the restaurant. It is also a popular dish. Investors in Guangdong’s Nanhai Mong Kok chose the address in the suburbs of Nanhai and the suburban area. They also deal in rural dishes. Guangzhou’s Yumizhixiang has also moved to the outskirts, far from the city center. It is far away, but the restaurant business is very prosperous.
They are very successful in location selection. First, popular dishes are well-known in the suburbs, and may not be able to operate well in the city center, because there are many popular restaurants in the center, with medium, high and low grades. In addition, in terms of decoration, restaurants pursue generosity and comfort, rather than luxury; in terms of service, they can also be comparable to restaurants in the city center. The restaurant is selected at the junction of the city and the suburbs. Some people who come here to consume are citizens, some are farmers, and there are also citizens who drive away to consume. The hotel is positioned at a mid-range price and mid-range decoration, which is more distinctive than local restaurants, so the operation is very successful. . This article is provided by refrigerated showcase supermarket refrigerated showcase net
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