In 2013, China's supermarket display cases industry competition trends
the overall speed of the development of the international market. It is expected that more and more supermarket display cases companies will increase their efforts in international market development and directly participate in the market competition for the withdrawal of Japanese brands. The contribution rate of the international market to Chinese companies will be higher and higher, and some companies will take the lead in breaking through the 40% ratio, such as refrigerated showcase display cases, Qingdao Haier, Gree Electric, etc. In the future, global competition in the refrigeration equipment industry will gradually evolve into competition between China and South Korea.
Chinese supermarket display cases The retail industry has entered an era of deep integration, at present. BestBui acquired Five Star, Gome merged with Yongle, Carrefour continued to increase its control of equity, Wal-Mart steadily increased the speed of opening stores … everything has made the once chaotic supermarket display cases retail world clear. However, the retail giants did not stop because of this. With the increasing saturation of the primary market, they extended their tentacles to the second and third-tier supermarket display cases market and the urban-rural junction of the first-tier market in an attempt to completely wipe out the remaining resistance and dominate the world. . The second and third-tier markets dominate regional small and medium-sized supermarkets with an operating area of less than 1,500 square meters. Most of these supermarket display cases retail entities have no sufficient funds, backward management systems, no overall planning and positioning, and low competitiveness. With the increasing pressure of retail predators, these young saplings are likely to die without a chance to groan.
Business differentiation will continue. Under the background that the general trend of the supermarket display cases industry is basically stable, the ranking structure of enterprises will undergo significant changes. This is what we call the industry differentiation . In other words, in 2013, in the refrigeration equipment industry, the stronger the , the weaker the weaker, the more obvious the performance of . When most supermarket display cases companies have a hard time, the life of individual strong brands will be more moist. In fact, this feature has already begun to appear in 2012. For example, in 2012, most refrigeration equipment sectors had negative growth, but the revenue and net profit of individual companies increased, such as Gree Electric, Qingdao Haier, refrigerated showcase display cases. This shows that the refrigeration equipment industry is reshuffling differentiation. This trend is expected to continue in 2013.
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