Strengthen the consumption strategy of display cooler in convenience stores and supermarkets
If customers have established a deep trust relationship with the sales staff of display cooler in supermarkets, they will eventually choose to buy products in stores. In fact, judging from the sales trends of Japanese refrigeration equipment chain stores, companies with high customer retention are usually less affected by online sales. On the contrary, companies that have relatively weak trust relationships with customers, their demand is greatly engulfed by the display cooler of convenience stores and supermarkets, and their performance faces great challenges.
, while taking into account the short-term benefits of display cooler in convenience stores and supermarkets, attention should be paid to temporary investment benefits. Companies should not care too much about current performance indicators, and should make reasonable future investments, such as talent career development planning, reasonable storage of talents for healthy career development, expansion of business scale, upgrade and transformation of supermarket display cooler supporting the system, and transformation of store image and store layout Promotion etc. Regarding the 2010 use festivals to shape ‘ the same community, the same home ’ business district intensive cultivation of strategy, stores can use festivals and integrate into the community to gain residents’ recognition, improve the store’s supermarket display cooler management level for customers, and then Focus on the improvement of customer loyalty in 2011. Stores have begun to change from selling goods to selling services, and treat customers as value resources to operate and manage. Through the improvement of store operation and environment optimization, the value of customers will be enhanced, and efforts will be made to cultivate customers for life, and make supermarket display cooler stores a frequent place of life for three generations.
In order to establish a strong trust relationship between display cooler sales staff and customers in supermarkets, overseas companies often have action pointers as guidance. The so-called action guidelines are guidelines that guide each employee's specific actions. With specific guidelines, it is easier for employees to understand the actions they should take. At the same time, this is also a concrete action to be taken to realize the business philosophy and policy of the supermarket display cooler company. A large company must have business philosophy , business policy and action pointer . The foundation of corporate education should start with the teaching and implementation of these three important concepts and policies, especially the action guidelines, and ensure that every employee is serious carried out.
Supermarket display cooler There is no reason for customer satisfaction or satisfaction, in fact. In many cases, it depends on the customer's current feeling judgment. Feelings are unmanageable. There is no classical theory to support this pattern of sensory behavior. If there is the book "Customer Behavior Research", it definitely does not come from professors at universities or research institutes, but from frontline supermarket display cooler operators. But even if there is such a book, the level of guidance for future operations remains to be explored, because the supermarket display cooler that customers demand changes too quickly. .
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