Improve the overall competitiveness of the supermarket refrigerated showcase market
During the economic boom, the entire supermarket refrigerated showcase market environment subsidizes companies , and during the market recession, the state introduces stimulus policies subsidies companies, but these subsidies are only a kind of external environment Selective subsidies are uncertain. How supermarket refrigerated showcase companies can turn selective subsidies into continuous subsidies and realize that they can subsidize to themselves. This is the source of enhancing the competitiveness of supermarket refrigerated showcase. International supermarket chains have poured into our country on a large scale and in all directions, in recent years. It has formed a trend of penetration and annexation of my radical retail industry. So some people exclaimed that Wolf has come to face international chain supermarkets, and foreign retail supermarket refrigerated showcase businesses generally feel unprecedented pressure and survival crisis.
strive to change the current domestic supermarket refrigerated showcase retail format confusion and similar situation, to break the thousand store side low-level competition. According to the characteristics of the business format, the company will conduct customer positioning, operating product positioning, supermarket refrigerated showcase price positioning, operation mode positioning and service positioning. Highlight the characteristics of the format, win customers and win the market with characteristic management. In addition, scientific planning should be carried out on the business structure and regional distribution. The scale of development of a certain supermarket refrigerated showcase retail format in a region should be compatible with the growth level of retail sales of consumer goods in the region, the layout of outlets and the proportions of different formats, so as to ensure the coordinated development of multiple formats and strengthen the domestic supermarket refrigerated showcase retail industry Overall competitiveness. At the same time, attention should be paid to the role of complementary commercial facilities and convenient services in enhancing the competitiveness of the retail industry. Finally, we must do a good job of competitive differentiation, that is, use our own advantages to subdivide the supermarket refrigerated showcase market, and there will always be room for survival and development. Occupy a certain market share through its own advantages and insist on the position of survival and development of its own enterprise.
Experience supermarket refrigerated showcase The purpose of marketing is to let customers experience high-quality customer service. These customers are free to spend with coupons, so they ignore the corresponding customer service; some supermarket refrigerated showcase companies are not fully prepared for the scale of experiential marketing activities, resulting in a serious overload of service reception capacity; or employees Obviously there is no psychological preparation for large-scale supermarket refrigerated showcase promotional activities, causing irritability in the service processBad attitudes such as bad manners, such as experience is not as good as no experience, and marketing is not as good as no marketing embarrassment.
supermarket refrigerated showcase Companies should not care too much about current performance indicators, but should make reasonable future investments, such as talent career development planning, career healthy development, reasonable storage of talents, expansion of business scale, upgrading of support systems, store image and store layout Renovation and upgrading, etc. Regarding the 2010 using supermarket refrigerated showcase seasons to shape ‘ the same community, the same home ’ business district intensive cultivation of strategy, stores can use the festivals and integrate into the community to gain residents’ recognition on the basis of improving the store’s management level for customers, and then The focus of the 2011 supermarket refrigerated showcase will be on the improvement of customer loyalty. Stores began to change from selling goods to selling services, treating customers as value resources to operate and manage supermarket refrigerated showcase. Through the improvement of store operation and environment optimization, we will create value enhancement for customers, and strive to cultivate customers for life, and make the store a frequent place of life for three generations.
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