Commercial supermarket supermarket refrigerated showcase sales model
Commercial supermarket supermarket refrigerated showcase sales require everyone's collaboration, cooperation, and their respective division of labor to complete together. The ability to achieve the expected promotional purpose The implementation effect of promotional activities is a multi-faceted work that can not be completed by one person or one department.
fierce commercial supermarket supermarket refrigerated showcase industry competition. Why do I work as a salesperson Ding Qing Leng? Supermarket refrigerated showcase companies are preparing for stocking and promotional activities during the Spring Festival. Promotional activities are becoming more and more indelible. But I always hear such voices from companies. Competitors are crowded with promotions? Although many supermarket companies now understand that they need to conduct market research before promotion and pay attention to the dynamics of competitors, but the implementation effect of the promotion supermarket refrigerated showcase is worth my thinking? Remind everyone to diagnose the following reasons for inadequate execution when doing promotional activities:
2012 is undoubtedly a key year for the development of the commercial supermarket supermarket refrigerated showcase industry. In August 2012, a supermarket refrigerated showcase initiated by Liu Qiangdong, CEO of JD.com, and Suning.com and Dangdang quickly followed up. The promotion plan has its own problems; evaluating a good set of promotion activities should be multi-faceted and complementary to a company's human, material, and financial resources. Promotional commercial supermarket supermarket refrigerated showcase activities must first have sufficient human resources to ensure the implementation, but also sufficient material interest for its implementation, and more importantly, there must be corresponding financial interest to support the implementation.
Many domestic companies have changed their attitudes towards the supermarket refrigerated showcase in commercial supermarkets. The relevant person in charge of Midea said that the promotion activities of the supermarket refrigerated showcase in commercial supermarkets have indeed boosted the sales of home appliances. It seems that supermarket refrigerated showcase has To become an important sales channel, Midea Group will pay close attention to the development of supermarket refrigerated showcase in the future. Changhong also believes that the commercial supermarket supermarket refrigerated showcase is no longer a hype. It not only creates a crowd effect, but also stimulates impulsive consumption. Need to be fast. Need more profit to attract and stabilize my customer base! The low sense of service means that the staff are not proficient in the whole activity business, and the work and life pressure of office workers is obvious. Concise trading transactions and high-quality after-sales service! Plus supermarket supermarket refrigerated showcCompetition among ase peers has intensified. The content is not familiar. Did not do well in advance to solve related questions and the person in charge of the promotion did not provide guidance; the staff had a bad service attitude, did not use service language, spoke foul language, and talked loudly with colleagues next to him; when the customer did not understand the content of the event, the staff had no patience to explain , The explanation is not in place; for local customers, the explanation is not calm, there are quarrels and even supermarket refrigerated showcase sales activities on-site customers are onlookers. These conditions will affect the implementation of promotional activities.
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